The Walking Dead Season 6 Finale was one of the most intense season finales yet, but don't worry, No SPOILERS in this Blog. The Walking Dead is still one of the most watched series on television. Regardless of its oscillating Nielsen ratings throughout its season. According to Variety, The Walking Dead has the largest Social Media Presence of any current TV show.
Social-media analytics company Canvs measured sentiment from the
final scene of the season 6 finale episode on Twitter and found that there were
predominately negative reactions from viewers on Twitter.
According the Canvs, over 70% of the Twitter reactions during
the closing moments of the season finale expressed feelings such as
"dislike", "crazy", "upset" and "hate."
"Good" accounted for only 6.4% of the reactions and "Love"
was only 15.2%.
If you're a Walking Dead Fan, you are no stranger to the
intensely tragic experience and intense adventures that occur to the main
characters during this zombie apocalypse. So you can understand that negative
sentiment isn't necessarily negative for the show itself. Walking Dead
Fans also probably have some idea of how effectively the show use's social
media to promote and engages it's fans. In addition to the cross promotions and
engagement activities for products used in the episodes, the AMC walking dead
website allows users to follow along with each episode live and participate in
quizzes. These quizzes are designed to be played with the show in real time, as
well as viewers have the opportunity to be a appear on TV as a high scorer.
Watchers can also play and purchase walking dead video games, participate in
chat rooms, communicate with t other fans and TWD cast and crew on social media
platforms.
There is also an after "The Walking Dead" talk show,
called "The Talking Dead". Viewers can also participate and
follow along with "The Talking Dead" in real time. Viewers can answer
questions and see results and scores published in real time. Watchers can tweet
live questions to cast members, directors and any special guests that are on
the Talking Dead talk show that day.
Comparison: Homeland vs. The Walking Dead – Key Facts
The Walking Dead has a
much larger Social Media Presence than the TV show Homeland. For example, The
Walking Dead has 32 Million followers vs. Homeland's 2 Million followers on Facebook.
On Twitter, TWD has 3.8 Million followers vs. Homelands 175k. The Walking Dead
also has a more aggressive post frequency. In the period of Sept. 22, 2015 -
Oct 22, 2015, TWD posted 126 times on FB compared to Homelands 81 posts. On
Twitter, TWD sent 1024 tweets and Homelands sent 355 tweets. TWD has a larger
Social Media following and presence and they are continuously innovating their
use of real time viewer engagement with all of their social media platforms.
(https://www.quintly.com/blog/2015/10/homeland-vs-the-walking-dead-social-media/)
How is the Walking Dead
differentiating itself from other shows via its use of social media?
1. Engaging watchers in real time games, quizzes, and results
data
2. Engaging watchers in real time engagement activities with
cross promoted products
3. Allowing watchers to participate and follow in real time
social media involvement in each episode
4. Engaging watchers to play and purchase TWD computer/app/video
games via AMC's website and social media by allowing watchers to play and read
and write game reviews
5. Engaging watchers in a real time talk show and providing
actual interaction between fans and the people who work on the show
6. Simply having a "Talk Show" to discuss each episode
in real time.
These are just a few examples. But the secret lies in the
analysis of the real time data. The Walking Dead has the largest Social Media presence
of any show and it continues to grow. The Walking Dead's understanding and
effective use of data analytics is creating a larger fan base. The vast amount
of real time data acquired by real time viewer engagement is providing a
competitive edge for the Walking Dead's ability to utilize data analytics to
develop effective marketing strategies and make business intelligence
decisions.
With the strength of the show, it's fans, it's analytics and The
Walking Dead's social media marketing strategies, all I can say is that I can't
wait to see what happens next?
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